Reseller Network Sales Incentives
Be the number 1 brand and lead the market
- If you rely on other people to recommend your brand above others, then you really need to make sure your brand is top of mind.
- Reward distributors and resellers for selling your brand
- Get the network working for you
Incentive programs are commonplace in markets where multiple brands are competing for brand preference and recommendation by the salesperson at point of sale. It is almost mandatory to have an incentive. The question is more around what program and methodology will give you the best return on your investment.
Short term incentives work well where you are incentivising short term behaviours. For example, cash rebates / “sell x and get y” where you have new products to launch or need to move stock quickly.
Longer term programs integrated with short term incentives will not only meet your shorter term sales incentives objectives but also build long-term brand loyalty in the channel and encourage participants to recommend your brand not just once, but over and over again.
We can offer fully or partly outsourced models for:
