Customer retention program
Pinpoint won the contract to provide one of Australia’s largest service providers with the sourcing and fulfilment of their customer retention program. The largest volume based rewards program in Australia.
The program was launched to recognise the tenure of all consumer and business customers (over 2 million) by rewarding the customer with their choice of gift. The gifts were sourced and developed inline with the pre-determined tier.
Customers are sent an SMS/email or DM directing them to the tailor built client website where they insert their mobile phone no and special password. This directs them to the relevant tier based on the above criteria where they have a choice of about 15 items from merchandise, experiences, vouchers and magazine subscriptions. The website then takes their order and that file comes through to Pinpoint daily.
There are different tiers depending on the profitability of the customer. We also chose rewards that has a strong brand fit but broad enough to appeal to over 2 million customers.
All rewards are sourced and fulfilled through Pinpoint where each reward is our client branded with the use of various sized “belly belts” plus a personalised postcard thanking the customer for their custom.
The SLA’s for delivery are very fast – customer will receive their reward within one week (Australian wide delivery – times depend on geographic location)
Initial response by customers has been extremely positive.. Most customers denote tenure as the mark of loyalty.
Pinpoint won this tender because of our experience in the customer loyalty area, our breadth of products, our fulfilment capabilities and our efficient processing and despatching ability.
For more information about Pinpoint sales & channel incentive programs, employee recognition & rewards or customer loyalty programs
call 02 9352 3888or email us
